“Managing our catalog and ensuring accurate data across our systems is critically important. P2M has helped to ensure that our Akeneo system and the integration to Magento is not only functional but easy to manage, maintain and grow with our catalog.”
Looking back at a 130 year old company history, Schuler Shoes today is a thriving family-run business success story. The founder, Vincent Schuler, opened the first Schuler Shoes store in 1889 and the vision today is to “improve lives - one person, one pair, one neighborhood at a time”. Since then, nine stand-alone shoe stores have opened their doors in Minnesota in the United States. The growing number of satisfied customers proves the endurability of this traditional customer-centered business model. In times of high competition with shopping malls and discounters seizing more and more space in the city centers, customers still choose a personalized shopping experience at Schuler Shoes over inadequate consulting and an oversupply of random products.
Being guided to always realizing the core values of customer service and offering an extensive selection of comfortable shoes, Schuler Shoes reaches out to provide the accustomed shopping experience of their customers also in an online store environment.
In order to guarantee a robust and transparent product data delivery process from Akeneo to Magento the P2M extension was implemented into the existing system setup. When before a large amount of manual time had to be invested in validating and cleaning up the data in Magento after it was directly imported from Akeneo without any rectification of the differing data structures, the Schuler Shoes catalog editors now work with the user-friendly interface that comes with P2M and decide what data changes should be sent to Magento before the data is transmitted and published on the online store website.
Time can be saved and data curation enhanced because P2M automatically validates the data structure consistency and only displays the critical results, including concrete errors in product descriptions and identified duplicate categories. Notifications point out data that is held back until fixed and prevent faulty data from being published. Moreover, P2M works on an editing-based approach for synchronizing Magento data with changes made within Akeneo. That means additions, changes and deletions are detected within product descriptions, categories, attributes and options within Akeneo, including even large amounts of data for reference attributes, and only those are delivered to the Magento store platform. As a result the P2M extension can account for any complexity and volume of the data catalog and ensures that no outdated information will be published.
The eCommerce Stack
- eCommerce platform: Magento Enterprise 2.3
- PIM system: Akeneo Enterprise 2.3 (Cloud Edition)
- Integration of Magento and Akeneo with P2M integration extension API
- Automatic data validation
- Easy harmonization of reference attributes data
- Pre-editing of faulty data before publication
- Inherent catalog data consistency between Magento and Akeneo